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HEARST ENTERS HEALTH AND WELLNESS SPACE WITH ACQUISITION OF RODALE
OCTOBER 19, 2017
The magazine landscape is evolving and Hearst, the media company that owns popular titles like Esquire, has now made a significant move by agreeing to acquire the magazine and book businesses of Rodale, a renowned global health and wellness content provider based in New York City and Emmaus, Pennsylvania.
This strategic partnership was announced by key executives from both companies - Steven R. Swartz, President CEO of Hearst, Maria Rodale, CEO of Rodale Inc., and David Carey, President of Hearst Magazines. The anticipated deal is set to finalize early next year after securing necessary regulatory approvals.
Upon completion of this acquisition, the Rodale-branded content will be integrated into Hearst Magazines, which boasts an extensive global portfolio featuring over 300 editions across various platforms worldwide, including approximately 20 titles in the United States alone.
Rodale's media group is famous for its established health and wellness brands such as Men's Health, Women's Health, Prevention, Rodale’s Organic Life, Runner's World and Bicycling magazines along with its respected publishing house that includes groundbreaking books like An Inconvenient Truth by former US Vice President Al Gore, Onward by Starbucks CEO Howard Schultz and The Bulletproof Diet by Dave Asprey.
Hearst recognizes Maria's contribution to the health and wellness industry, commented Carey. We are excited about adding her established brands to our diverse collection of global publications known for delivering reliable information and fostering trust with marketers in a rapidly expanding market.
Maria Rodale echoed this sentiment, stating that Hearst’s commitment to innovative content across various platforms resonated well with her organization's values. She expressed confidence in the growth potential under Hearst’s management.
Post-merger plans m at combining both entities’ expertise while mntning their unique brand identities and community-focused ethos.
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Hearst Rodale Acquisition Health Wellness Media Deal Magazines Books Integration Strategic Partnership Announcement Global Content Expansion Plans Brand Identity Preservation Strategy